About Us

Demand is strongly dynamic and determined by continuous changes of lifestyle that require an increasing broad range of services; travelers are no longer satisfied with accommodation and hospitality. More and more they demand a unique, complete and totally gratifying experience. Tourism is the world’s biggest industry in size and turnover. For some time, the sector has been growing steadily as consumers use more of their free time and income for travelling, visiting new parts of the world, enhancing personal culture and satisfying their instinctive thirst for knowledge.

Progetto Turismo aims to find innovative ways of approaching the development of tourism, considering the market and territory with its social, cultural, environmental, legislative and tax implications.

Progetto Turismo works on all different issues, using cutting edge tools and methodologies, to develop the concept of flexibility and specialization.

Emilio Valdameri – English Resume : Chairman

Emilio Valdameri – English Resume


Graduated in Engineering from the Polytechnic University of Milan and subsequently acquired a Master’s Degree in Business Administration from the Bocconi Business School in Milan. Founded Progetto Turismo in 1975 to provide integrated services for the tourism sector.

From 1975 to 1982, worked initially part-time while at university and then full time after graduation on incentive vacation and time-sharing projects, creating marketing campaigns and starting up accommodation structures. From 1986 to 1999, worked virtually exclusively first for Galotti and then Finivest-Edilnord as developer and general manager of tourism (Portorotondo and Costa Turchese), accommodation (hotels and serviced apartments at Milano 2 and Milano 3) and leisure (Tolcinasco, Milano 3 and Milano Visconti golf courses) projects. Since 1996, has directly managed various accommodation structures and consults for a number of property and construction companies, investment funds and banks with interests in tourism developments. Collaborates with IULM University on Master’s course in International Tourism (English-medium). From 2002 to 2011, served as National President of Rescasa (Federazione Italiana Residence) and sat on Executive Board of Confturismo. From 2005 to 2011, chaired the UNI Tourism Committee for international standardisation. Since 2011, has chaired Federimmobiliare Tourism Committee.


    From 1996 to date – Chair of PROGETTO TURISMO

Following more than two decades of professional activity with various leading property developers, Emilio Valdameri reorganised PROGETTO TURISMO, starting up a wide range of initiatives in the leisure field with three divisions: Hotel Management; Tourism Intermediation Services; and Consultancy (feasibility studies, market research, sector analysis, strategic marketing and territorial marketing).

    1994-1995 S.G.S. (SOCIETÀ GENERALE SERVIZI) S.r.l.

During 1994, Emilio Valdameri took up the post of C.E.O. of S.G.S. S.r.l. , owned by Paolo Berlusconi Finanziaria with 49% and the Onama catering group with 51%. The appointment included a specific mandate to promote and develop company services in Italy and abroad, audit management of existing services and assess new segments for expansion; one particularly significant study was for the creation of a network of social assisted residences in collaboration with S.M.I. (Service Management Italia ), part of the Akros merchant banking group.


Following P.B.F.’s financial restructuring and reorganisation in 1992, Valdameri took up the post of C.E.O. of EDILNORD GESTIONI S.p.A., the company responsible for all group promotion and hospitality management services (see above). EDILNORD GESTIONI S.p.A. also undertakes development opportunity searches for new tourism initiatives in Italy and abroad.


Experience in leisure property management opened the door to collaboration with the Construction Division of FININVEST, which was looking to build and/or directly manage accommodation structures at its residential complexes in the Milan belt: hotel-residences at Milano2 and Milano3, Sporting Clubs at Cusago and Milano3 and the Castello di Tolcinasco Golf and Country Club at Pieve Emanuele. Activities included promoting and managing of more than 700 hotel rooms and residence apartments, managing six bar-restaurants, ten company canteens and property-division sports and leisure activities.

    1986-1988   GRUPPO MARCHESINI - GALOTTI S.p.A. _ Bologna

In 1986, Valdameri took responsibility for the development of territory activities for all tourism and accommodation initiatives in Lombardy and Sardinia of Bologna-based GALOTTI S.p.A. (MARCHESINI). As asset manager in Milan, he managed the group’s investments, largely focused on conversion of properties for service-sector and accommodation purposes. As project manager in Sardinia, he was involved with the completion of a tourism village at Portorotondo, Olbia (SS), a joint venture with FININVEST. He managed the village until the asset was divested during 1993. As company general manager, Valdemeri supervised tourism promotion and management of about 650 studio apartments and accessory facilities (swimming pool, tennis courts, private sand beach, supermarket, shops, three bar-restaurants and so on). The village was marketed primarily through tour operators and travel agencies in collaboration with Alisarda and Tirrenia for air and sea transport.

    1975-1986   SOFIN S.p.A. - SOGETUR ITALIA S.R.L. _ Milan

From 1982, Valdameri worked with SOFIN S.p.A., a finance company with equity holdings in the tourism sector, as coordinator of the incentive division of SOGETUR S.r.l. The company specialises in creating sales force incentive campaigns and logistical support for technical and scientific training of managerial and executive staff. Valdameri personally managed a number of major clients, including Pozzi Ginori, D. & C., Allibert, ACRAF Angelini, Mondadori advertising and the Veneto regional authority. He also procured tourism services for prize trips to many destinations abroad.

 From 1985, Valdameri was also involved in developing a joint-venture with I.S.A., the Trento-based Alto Adige development institute, the BANCA DI TRENTO E BOLZANO and CREDITO MILANESE to restructure, manage and sell residential leisure properties in a timeshare format. He drafted economic and financial feasibility studies, wrote management feasibility studies and took responsibility for tourism promotion of the areas where the various accommodation facilities are located. This period witnessed the development, launch and direct management of various bank properties at Passo del Tonale, Passo della Mendola, Madonna di Campiglio, Isola d’Elba and in Sicily at Gioiosa Marea.